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Senior Brand Strategist ( 1 + 1 year contract )

Apply Now Work type: Contract, Full-time, Contract
Location: Singapore
Categories: Marketing and Facilitation


We are looking for an experienced brand strategist to join EDB’s marketing team. If you are a highly motivated individual contributor who is curious and passionate about branding and storytelling, we would love to have you on the team! You will be expected to unearth actionable insights, formulate brand strategies and narratives to articulate Singapore’s positioning to a global business audience, while working in tandem with various stakeholders at a whole-of-government level.


About EDB
The Singapore Economic Development Board (EDB), a government agency under the Ministry of Trade and Industry, is responsible for strategies that enhance Singapore’s position as a global centre for business, innovation, and talent. We undertake investment promotion and industry development, and work with international businesses, both foreign and local, by providing information, connection to partners and access to government incentives for their investments. Our mission is to create sustainable economic growth, with vibrant business and good job opportunities for Singapore.

For more information on EDB, please visit www.edb.gov.sg


Roles and Responsibilities

The scope of work includes and is not limited to:

  • Lead brand visioning exercises with government agencies and partners to develop Singapore’s positioning and value propositions as a desirable business location
  • Work with marketing/ research agencies to undertake primary or secondary brand research that might inform brand positioning reviews and to put forth relevant recommendations anchored on insights
  • Craft supporting brand narrative documents and message houses that will guide the marketing and communication efforts of various government agencies
  • Establish brand identity systems and supporting guidelines
  • Put in place brand governance and transition plans
  • Propose and execute content and integrated campaigns to drive reach and engagement with the global business community and/or domestic general audience
  • Be the voice of the brand to ensure message and tonality consistency across markets and channels
  • Define clear and relevant KPIs for brand campaigns for performance reporting
  • Engage and partner colleagues inside and outside of EDB to forge shared brand and marketing goals


To meet the challenges of this role, you must have/be

  • 5-7 years of brand management and marketing experience, preferably in B2B environments
  • Strategic thinking skills with strong business acumen
  • Innovative, creative and resourceful
  • Familiarity with planning and executing cross-channel marketing campaigns to achieve brand and marketing objectives
  • Strong project management skills and execution excellence
  • A keen ability in fostering strong partnerships with stakeholders for success
  • Singaporean


Advertised: Singapore Standard Time
Applications close: Singapore Standard Time

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