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Website Marketing Specialist ( 1 + 1 year contract )

Apply Now Work type: Contract, Full-time, Contract
Location: Singapore
Categories: Marketing and Facilitation


About EDB
The Singapore Economic Development Board (EDB), a government agency under the Ministry of Trade and Industry, is responsible for strategies that enhance Singapore’s position as a global centre for business, innovation, and talent. We undertake investment promotion and industry development, and work with international businesses, both foreign and local, by providing information, connection to partners and access to government incentives for their investments. Our mission is to create sustainable economic growth, with vibrant business and good job opportunities for Singapore.

For more information on EDB, please visit www.edb.gov.sg


Roles and Responsibilities

As our website marketing specialist, you will be responsible for managing projects pertaining to website development and operations while identifying ways to improve and optimise marketing efficiencies. The scope of work includes and is not limited to:


  1. Search engine optimisation (SEO): Plan, implement and review SEO strategies to increase organic reach and search ranking:
    • Develop overall SEO content strategy and to work with other EDB units on content creation
    • Perform ongoing keyword research to refine and expand keyword opportunities
    • Optimise and recommend changes to website architecture, content copy, linking and other factors to improve SERP for target keywords
    • Perform regular technical SEO audits and ensure SEO best practices are incorporated across the website
    • Oversee existing backlinks and develop link building strategy
    • Develop SEO performance management framework and provide regular progress reports to relevant stakeholders
  2. Web visitor retargeting and personalisation: Analyse web analytics and web visitor behaviour to: 
    • Identify distinct and addressable web visitor segments to develop personalised user journeys and page paths
    • Plan, implement, monitor and optimise A/B tests, personalisation and retargeting campaigns to drive engagement and conversion on the website
  3. Website content and UI refresh: Work with web development agency and other EDB units to update and refresh website content and UI
  4. Web content update and page maintenance: Work with other EDB units to update and ensure web content accuracy and recency, and manage the curation of events on EDB Events Calendar


To meet the challenges of this role, you must have/be

  • 2 - 5 years of website development and marketing experience
  • Advanced user of content management system (CMS), web analytics, web personalisation and SEO tools, preferably in AEM, Adobe Analytics and Adobe Target
  • Proficient in all aspects of search engine algorithms and technicalities as well as A/B and multivariate testing
  • Strong analytical skills, with the ability to identify business needs, draw meaningful conclusions and develop actionable recommendations based on data observed
  • Able to work independently, has strong project management skills and attention to detail
  • Singaporean

Advertised: Singapore Standard Time
Applications close: Singapore Standard Time

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