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Senior Lead/Head, Industry Communications, Public Affairs

Apply now Work type: Permanent, Full-time
Location: Singapore
Categories: Global Operations

About EDB

The Singapore Economic Development Board (EDB), a government agency under the Ministry of Trade and Industry, is responsible for strategies that enhance Singapore’s position as a global centre for business, innovation, and talent. We undertake investment promotion and industry development, and work with international businesses, both foreign and local, by providing information, connection to partners and access to government incentives for their investments. Our mission is to create sustainable economic growth, with vibrant business and good job opportunities for Singapore.

For more information on EDB, please visit

About Marketing & Communications Division

You will be part of a dynamic team managing EDB’s corporate reputation. You will conceive, develop and implement strategies to position and profile EDB as well as audit EDB’s reputation across a range of reputational drivers. This role is for an individual contributor and reports to the Director, Public Affairs.

Your roles and responsibilities will include:

  • Develop and execute strategic communications plans and identify opportunities to position and profile EDB both in Singapore and globally. This includes identifying media and speaking opportunities as well as platforms where EDB can gain mindshare and managing all aspects of the engagements.
  • Create key corporate messaging narratives for EDB to ensure a coherent image across various stakeholder groups
  • Undertake regular audits to benchmark EDB’s reputation across a range of drivers, analyze data trends, prepare reports and provide strategic counsel to senior management
  • Track industry best practices in reputational benchmarking
  • Support senior management in crisis communications and issues management and manage all aspects of related media engagement
  • Engage foreign delegations and external influencers through organized visits and deliver briefings to educate them on Singapore’s economic narrative and EDB’s role in shaping economic development

The annual deliverables for this role include:

  • Corporate profiling strategies, plans and messaging narratives
  • Auditing of EDB’s reputation drivers
  • Crisis communications and issues management
  • Day to day relationship management with internal and external stakeholders

The successful candidate should have/be:

  • At least 5-8 years of corporate communications, public affairs, journalism or international relations experience in either the public or private sectors
  • Strong understanding of the domestic and international media landscape and proven track record in public communications and media management
  • A keen ability in fostering strong partnerships, engaging and influencing external stakeholders to meet objectives
  • Good analytical skills, with the ability to identify and distil pertinent issues, draw conclusions, and develop solutions that address business needs
  • Excellent communication and presentation skills
  • Sound knowledge of the full spectrum of communication methodologies and tools
  • Able to work independently and at the same time, work effectively across teams
  • Singaporean

Advertised: Singapore Standard Time
Applications close: Singapore Standard Time

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Last updated: Dec 13, 2017